PRESS RELEASE: Eric B & Rakim – Eric B For President
October 8, 2021
KU announces 'Eric B For President' replica 45 reissue
KingUnderground reissues golden-era hip hop duo, Eric B and Rakim’s 1986 7” classic, “Eric B. For President”. An elusive record for hip hop heads and crate diggers alike.
Pre-order 18/10/21. Releases 19/11/21.
900 copies on black vinyl
300 copies on yellow vinyl
300 copies on blue vinyl
Limited edition lyric t-shirt
Eric B Is President
It has been no small feat for KU to produce its first-ever major-label licensed replica reissue, but when you have the opportunity to recreate a piece of art involving “The God” Rakim, and producer/DJ, Eric B, there’s no going too far to get it right. The original master files for this record had been lost in the Universal archives, and the masters that were available were for the album versions that appeared on Eric B. & Rakim’s ‘Paid In Full’ (1987). Unfortunately, those versions are 6+ minutes and far too long to cut a 45. This led KU founder and label head to go back to his roots and do some record digging of his own. He was able to find a brand new copy of the original 45 on Discogs, and made the move to purchase it to have a high-quality audio restoration from the vinyl transferred into digital files to then be cut to lacquer. After acquiring the original version of the 45 it was discovered that the versions on the 45 were just the 12” single versions but faded out to make them fit on a 45. It took over a year to sort this all out, which included having Danny Roth Designs recreate the original 4th and Broadway labels, which the major label also no longer had.
Paying homage to the artists that inspired the KU label to exist and carry on is an important piece of the puzzle. This first-ever major-label licenced replica is a monumental note in KU label history. To have an association with an iconic group and song in Hip Hop fandom represents a significant moment and is bound to richen the foundation to come.
KU has introduced new musicians and bands to the culture and reinvigorated some legends too. What started as a record retailer back in 2005 has evolved into a curated record label and collective of musicians, producers & DJs. KU is dedicated to making the best music out there and sharing this with the world.